Paid Social Media Marketing
The right mix of strategy to boost your visibility, drive sales, and create more engagement on all your social media platforms.
Social Media Marketing Done Right
We deep dive your analytics and site metrics to find what drives the most results for you. While social media is the perfect platform for some brands to close sales, for others it should be used for brand awareness. We'll figure out how social should fit into your business and drive real results.
Our Paid Social Promise:
Work with the experts: No account managers will get in the middle.
Not commission based: Our goal is your profit--not your expenses.
Clear insights: we'll give you the data you need to measure incremental revenue.
Accountability: We will never obfuscate. You will know the good and the bad.
Our process:
A multi-step approach to driving success in your social media marketing.
Initial Campaign Analysis:
What we do: We assess your current presence including, campaign structure, audiences, and past performance, to identify opportunities for improvement.
What you get: A detailed roadmap of where you stand and where we're going to take you.
Campaign Creation:
What we do: Based on the analysis, we create a campaign structure that is designed to increase visibility and conversions.
What you get: A new account structure with clear goals, KPIs and experiments.
Creative Development:
What we do: If your brand has creative needs, we'll develop on-brand assets for your campaigns.
What you get: A ready-to-launch set of ads and assets for use on social media platforms and on your site.
Audience targeting optimization:
What we do: We dig into your current audiences to try to identify the most valuable set of consumers for your business.
What you get: Detailed audience profiles and a targeting strategy to maximize performance.
On-going management:
What we do: After launch we will continue to test & optimize your campaigns to drive incremental performance.
What you get: A team of experts to manage your campaigns and improve your rankings.
Monthly reporting:
What we do: We track social performance to our goals and your KPIs.
What you get: A monthly report showing you the winners & the losers with adjustments to the roadmap.
Why Hat Stack:
Small Team, Big Results
We cut out the middle person so you are always talking to the individuals executing the strategy. No more dead-end conversations with client service specialists who don’t understand the technology.
Seriously Nerdy
Data is our north star. It informs strategy. We will dive deep and use our insights to drive serious your results for your business.
Picky About Clients
We never take on more clients then we can manage. This means your digital marketing strategies will be monitored with personalized care.