Service Offerings:

Quality Score and Ad Rank: Key Factors Impacting Your CPC and ROAS

By Josh Averbeck | August 15, 2024

PPC marketers often grapple with a myriad of metrics that can make or break the success of their campaigns. Among these, Quality Score and Ad…

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Google Ads Services That Are a Cut Above the Rest

By Josh Averbeck | August 15, 2024

In the crowded world of digital marketing, finding an agency that truly aligns with your business goals can be challenging. Many agencies offer cookie-cutter solutions…

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What is a CDP? Customer Data Platforms and Their Impact

By Josh Averbeck | July 15, 2024

Welcome to our comprehensive guide on Customer Data Platforms (CDPs). As businesses strive to personalize customer interactions and streamline marketing efforts, understanding and leveraging CDPs…

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Understanding ROAS in Digital Marketing: Key Factors and Its Significance for Your Business

By Josh Averbeck | June 27, 2024

If you’re delving into the world of digital marketing, one crucial term you’ll encounter is ROAS, or Return on Ad Spend. This measure tells businesses…

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Understanding CPC in Google Ads: What is CPC and How Does It Impact Campaign Performance?

By Josh Averbeck | June 25, 2024

Understanding how Cost Per Click (CPC) is calculated in Google Ads is essential for anyone looking to optimize their advertising campaigns and achieve better outcomes.…

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Mastering Ad Creation and Testing for B2B Search Engine Success

By Josh Averbeck | June 14, 2024

In the fast-paced realm of search engine marketing, crafting ads that resonate with the B2B audience is both an art and a science. As search…

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Mastering Effective Ad Copy: A Comprehensive Guide for B2B Marketing Leaders

By Josh Averbeck | June 14, 2024

In the fast-paced world of B2B marketing, capturing the attention of your target audience amidst a sea of competitors can feel like a daunting endeavor.…

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Mastering the Art of Crafting and Evaluating Effective B2B Ads for Small Business Growth

By Josh Averbeck | June 14, 2024

Navigating the world of advertising can be particularly challenging for small business owners in the B2B space, where the stakes are high and resources often…

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Why Hat Stack:

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Small Team, Big Results

We cut out the middle person so you are always talking to the individuals executing the strategy. No more dead-end conversations with client service specialists who don’t understand the technology.

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Seriously Nerdy

Data is our north star. It informs strategy. We will dive deep and use our insights to drive serious your results for your business.

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Picky About Clients

We never take on more clients then we can manage. This means your digital marketing strategies will be monitored with personalized care.