Service Offerings:

Google Ads for E-commerce: Immediate Growth Opportunities

By Josh Averbeck | November 2, 2024

Hey there, fellow e-commerce enthusiasts! Whether you’re just dipping your toes into the world of Google Ads or looking to up your game, you’ve come…

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Just the SEO Basics

By Josh Averbeck | October 29, 2024

Welcome to our easygoing guide to SEO basics! If you’re diving into search engine optimization for the first time, you’re in the right spot. We’re…

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Optimizinge Google Ads in 2024

By Josh Averbeck | October 29, 2024

Welcome to our in-depth guide on optimizing Google Ads campaigns to improve your return on investment (ROI) in 2023. Whether you’re an experienced digital marketer…

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Mastering Google Ads for Small Business Success

By Josh Averbeck | October 29, 2024

Welcome to our comprehensive guide designed to elevate your understanding of Google Ads, tailored specifically for those seeking to enhance their digital marketing efforts. Whether…

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Quality Score and Ad Rank: Key Factors Impacting Your CPC and ROAS

By Josh Averbeck | August 15, 2024

PPC marketers often grapple with a myriad of metrics that can make or break the success of their campaigns. Among these, Quality Score and Ad…

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Google Ads Services That Are a Cut Above the Rest

By Josh Averbeck | August 15, 2024

In the crowded world of digital marketing, finding an agency that truly aligns with your business goals can be challenging. Many agencies offer cookie-cutter solutions…

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What is a CDP? Customer Data Platforms and Their Impact

By Josh Averbeck | July 15, 2024

Welcome to our comprehensive guide on Customer Data Platforms (CDPs). As businesses strive to personalize customer interactions and streamline marketing efforts, understanding and leveraging CDPs…

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Understanding ROAS in Digital Marketing: Key Factors and Its Significance for Your Business

By Josh Averbeck | June 27, 2024

If you’re delving into the world of digital marketing, one crucial term you’ll encounter is ROAS, or Return on Ad Spend. This measure tells businesses…

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Understanding CPC in Google Ads: What is CPC and How Does It Impact Campaign Performance?

By Josh Averbeck | June 25, 2024

Understanding how Cost Per Click (CPC) is calculated in Google Ads is essential for anyone looking to optimize their advertising campaigns and achieve better outcomes.…

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Mastering Ad Creation and Testing for B2B Search Engine Success

By Josh Averbeck | June 14, 2024

In the fast-paced realm of search engine marketing, crafting ads that resonate with the B2B audience is both an art and a science. As search…

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Why Hat Stack:

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Small Team, Big Results

We cut out the middle person so you are always talking to the individuals executing the strategy. No more dead-end conversations with client service specialists who don’t understand the technology.

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Seriously Nerdy

Data is our north star. It informs strategy. We will dive deep and use our insights to drive serious your results for your business.

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Picky About Clients

We never take on more clients then we can manage. This means your digital marketing strategies will be monitored with personalized care.