Digital Marketing Agency Management
Bring an expert with decades of experience in-house on a fractional basis to hold your agency accountable. You'll get someone to advocate for your business.
Agency Management Done Right
Often-times the needs of the client and the agency are not aligned. Your goal is business results, the agency's goal is keeping you as a customer. With our consultative approach you'll have someone to help you cut through the noise and ask the right questions.
Our Agency Management Promise:
Experience: All of our consultants have 7+ years of in-house experience.
Validation: We'll validate whether or not your agency is performing as well as they should.
Clarity: We'll walk you through what your agency is not saying and why that's important.
Accountability: Our consultants will ensure that your agency is held to a higher standard of performance.
Our process:
A multi-step approach dedicated to uncovering issues and creating a roadmap.
Initial Embed:
What we do: We start by analyzing all channels that your digital marketing agency is currently managing and discovering problem areas.
What you get: An understanding of our focus areas and points of potential optimization.
On-boarding:
What we do: Our consultant integrates with your business and gets introduced to your agencies.
What you get: An advocate to join in meetings and reporting sessions with your agency.
Discovery:
What we do: During initial meetings with your agency, we'll understand their strategy and goals.
What you get: An objective opinion of the agency's performance, value, and weak spots.
Agency Management:
What we do: We begin to challenge areas of the agencies responsibilities where they aren't hitting KPIs or have room to improve.
What you get: Access to communications that ladder back to our initial embed and an understanding of their purpose.
On-going management:
What we do: We continue to manage the agency so that as they pitch new ideas and new expenditures, they are vetted through an expert.
What you get: Assurance that you have an advocate on your team whose only priority is your business' success.
Why Hat Stack:
Small Team, Big Results
We cut out the middle person so you are always talking to the individuals executing the strategy. No more dead-end conversations with client service specialists who don’t understand the technology.
Seriously Nerdy
Data is our north star. It informs strategy. We will dive deep and use our insights to drive serious your results for your business.
Picky About Clients
We never take on more clients then we can manage. This means your digital marketing strategies will be monitored with personalized care.